Getting Started on Facebook
Here is a post that will provide you with the beginning steps on how to create a your profile on Facebook, as well as a winery fan page. Please rememeber that in order to create a winery page, you must be a member of Facebook.
Setting up an account:
- Go to Facebook You will see this:
- This will create your profile. At this time you can add information such as: photos, political views, school history, work information, etc. You are in control on how much or how little info is viewable by others!
Setting up Fan Page:
- After you have created a profile: Create a Fan Page
- If you would like to learn more about the benefits of a fan page, please visit: Fan Page help
If you have any trouble getting started or need further social networking advice, please feel free to contact me!
Ryan
Setting up an account:
- Go to Facebook You will see this:
- This will create your profile. At this time you can add information such as: photos, political views, school history, work information, etc. You are in control on how much or how little info is viewable by others!
Setting up Fan Page:
- After you have created a profile: Create a Fan Page
- If you would like to learn more about the benefits of a fan page, please visit: Fan Page help
If you have any trouble getting started or need further social networking advice, please feel free to contact me!
Ryan
Replies to This Discussion
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Permalink Reply by Dani McQueen on -
Yep, I'm on there, and if anyone wants to add me- http://www.facebook.com/home.php?ref=logo#/profile.php?id=688499270... just put something about wine in the message.
Thanks,
Dani
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Permalink Reply by Valerie on -
Sorry Ryan:
Here is my page link. http://www.facebook.com/home.php#/profile.php?id=698453988&ref=..., or look up Valerie Brockbank. Thanks.
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Permalink Reply by Carine Jelinek on -
I just saw that HubSpot is offering a webinar on using FB for business - the webinar is full, but you can sign up for an archived presentation: http://www.hubspot.com/marketing-webinars/facebook/?source=email1108b
You can find me on FB under Carine Jelinek HERE
Or would love for you to become a fan of White Tangerine HERE
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Permalink Reply by Ryan Wycoff on -
Hi Carine - thanks for sharing that link! Looks to be a great opportunity to expand our knowledge base of FB.
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Permalink Reply by Tom on -
Ryan,
My impression is that most of those who are on Facebook are young people. Are there a significant number of wine buyers there? Also, the number one factor in an individual buying wines is having tried it before. If this is true, how do you think Facebook enter into this picture?
Thanks,
Tom
Heritage Oak Winery, Lodi CA
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Permalink Reply by Steven on -
Tom - glad to see that being on FB just made me younger 8-)
I would say that FB is another marketing tool, in terms of getting your winery name more recognized. If you have a good story to tell, then this can attract people to try your wines - the rest then is based on personal taste.
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Permalink Reply by Ryan Wycoff on
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Thanks for the questions, Tom.
I'm in agreement with Steven - FB works best when used as an additional marketing channel to drive more potential buyers / brand advocates to your website and/or winery. In regards to the age demographic: depending on what credible source you look up, you will get different results. Generally speaking, yes, 18 to 24 year olds still make up most of the users on FB. But, that is always shifting towards a greater number of users between the ages of 24 to 54. I've found that no matter the age, if you network with the right people, groups, fan pages, etc on Facebook, you will come across a lot of potential wine buyers.
Hope this helps - feel free to contact me directly if you want to talk further: ryan@gsvineyards.com
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